Articles & Advice

The Tradesperson
Website Designer Blog

Practical advice on websites, SEO and getting found online — written for UK tradespeople. No jargon, no waffle.

Black hat, white hat, hard hat SEO explained for tradespeople
SEO for Trades

Black Hat, White Hat, Hard Hat: SEO Explained for Tradespeople

Black hat, white hat — neither sounds like it was made for plumbers or electricians. Here's a better way to think about SEO if you'd rather be on the tools than in a dashboard.

By Gary April 2026 7 min read
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How to get your trades website live in 48 hours — four step process
Web Design for Trades

How to Get Your Trades Website Live in 48 Hours

Most web designers drag out a simple trades website for weeks. Here's exactly how we get yours built, live, and bringing in enquiries within 48 hours — without you lifting a finger.

By Gary April 2026 6 min read
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Local SEO for tradespeople in Scotland — four things that move the needle
Local SEO

Local SEO for Tradespeople: How to Rank on Google in Scotland

You don't need to become an SEO expert. Here are the four things that actually move the needle for tradespeople in Scotland — and none of them require learning anything technical.

By Gary April 2026 8 min read
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How to get more Google reviews as a tradesperson — without reviews vs with steady reviews
Reviews & SEO

How to Get More Google Reviews as a Tradesperson

Google reviews affect where you rank in local searches and whether customers trust you enough to call. Here's how to get a steady flow of them without feeling awkward about asking.

By Gary April 2026 6 min read
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Checkatrade only vs your own website — costs, Google visibility and lead ownership compared
Directories & Advice

Do I Need a Website If I'm Already on Checkatrade?

Checkatrade gets you leads — but you're paying per year, invisible on Google, and renting space on someone else's platform. Gary explains what you're missing.

By Gary April 2026 7 min read
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How much does a trades website cost in the UK — price comparison
Pricing & Advice

How Much Does a Trades Website Cost?

Prices vary wildly — from free to thousands. Gary breaks down what you actually get at each price point and what hidden costs to watch for.

By Gary March 2026 6 min read
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Why Facebook isn't enough for your trade business in 2026 — Facebook vs your own website
Marketing

Why Facebook Isn't Enough for Your Trade Business in 2026

Facebook is useful — but it can't get you found on Google, and it's quietly costing you work you don't even know you're missing.

By Gary March 2026 7 min read
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Why every tradesperson needs a good website in 2026 — mobile searches, lead generation and trust signals
Web Design

Why Every Tradesperson Needs a Good Website in 2026

Your website is either generating leads or losing them. Gary explains what actually makes a trades website work — and what most tradespeople get wrong.

By Gary March 2026 8 min read
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