Practical advice on websites, SEO and getting found online — written for UK tradespeople. No jargon, no waffle.
Why a Gmail address quietly undoes the trust your website, van and reviews are trying to build. Plus a real deliverability test where the score dropped from 10/10 to 6.2/10 the moment a Gmail reply-to was used.
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Public liability, employers' liability, tools cover, business van insurance. Plain English from someone who isn't selling you a policy, with the height limits and exclusions brokers don't draw attention to.
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The three-step chase: friendly nudge, firm reminder, formal Letter Before Action — with reusable templates. Statutory interest, small claims, and what not to do. Plain English for UK trades.
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One word, big difference. A quote is binding. An estimate isn't. Plain-English UK guide: when to use each, the phrases that get sole traders in trouble, and what the Consumer Rights Act actually says.
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A practical list of what actually wins jobs on a trades website, and the clutter you can cut. Plain English for one-man bands who'd rather be on the tools.
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Just gone solo? No reviews, no portfolio, no pipeline yet. Here's the sequence that actually works — from your first discounted job through to Google showing you to people in your area.
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Most quotes lose jobs before anyone even looks at the price. Here's what a winning quote actually contains — scope, exclusions, deposits, follow-up — and the mistakes that cost tradespeople work every week.
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Your GBP is what puts you on the map when someone nearby searches for your trade. Here's how to set it up properly, what actually moves the needle, and what you can safely ignore.
Read Article →MTD for Income Tax is live. If you're self-employed and turning over more than £50k, you need to act now. Here's what it means and what to do about it — in plain English.
Read Article →Black hat, white hat — neither sounds like it was made for plumbers or electricians. Here's a better way to think about SEO if you'd rather be on the tools than in a dashboard.
Read Article →Most web designers drag out a simple trades website for weeks. Here's exactly how we get yours built, live, and bringing in enquiries within 48 hours — without you lifting a finger.
Read Article →You don't need to become an SEO expert. Here are the four things that actually move the needle for tradespeople in Scotland — and none of them require learning anything technical.
Read Article →Google reviews affect where you rank in local searches and whether customers trust you enough to call. Here's how to get a steady flow of them without feeling awkward about asking.
Read Article →Checkatrade gets you leads — but you're paying per year, invisible on Google, and renting space on someone else's platform. Gary explains what you're missing.
Read Article →Prices vary wildly — from free to thousands. Gary breaks down what you actually get at each price point and what hidden costs to watch for.
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Facebook is useful — but it can't get you found on Google, and it's quietly costing you work you don't even know you're missing.
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Your website is either generating leads or losing them. Gary explains what actually makes a trades website work — and what most tradespeople get wrong.
Read Article →Thanks — Gary will be in touch within one business day.
Quote same day. Site built within 48 hours of go-ahead.
Gary is based in Scotland but builds websites for tradespeople all across the UK.
The price Gary quotes is the price you pay. No surprise invoices, no add-ons you didn't ask for.
