The New Town's Georgian townhouses and basement flats represent some of the most demanding and rewarding trade work in Edinburgh. Customers here expect quality at every stage — including how you present yourself online.
We build professional websites for New Town tradespeople that are set up to rank locally and give the right first impression to customers who do their research.
A decent website gets you in front of people who are actively looking, and gives them enough confidence to call rather than moving on to the next result.
Also working in the West End or Stockbridge? The neighbourhoods either side of the New Town share a similar property profile and customer type. We'll make sure your website captures the full area you cover across central and north Edinburgh.
Working in Edinburgh's New Town
The Edinburgh New Town — a UNESCO World Heritage Site — is a grid of Georgian terraces, crescents and gardens built between the 1760s and 1850s. The properties along Queen Street, George Street, Heriot Row and the surrounding streets are exceptional buildings with exceptional maintenance requirements.
Working in the New Town often means dealing with listed building constraints, traditional materials, and customers who understand and value proper heritage workmanship. It's specialist territory, and tradespeople who work here regularly tend to develop expertise that sets them apart from generalists elsewhere in the city.
What a Website Does for You
A trades website doesn't need to be clever or impressive. It needs to be clear enough that someone searching for your trade in Edinburgh New Town can find you, see what you do, and get in touch quickly. That's what gets you jobs.
- Look professional straight away — before they've even called
- Show up on Google when people search locally for your trade
- Turn visitors into actual enquiries without any extra effort
- Work properly on mobile, where most local searches happen
More on what a trades website needs to bring in work, and what it costs.
Common Jobs in Edinburgh New Town
Edinburgh's New Town Georgian properties generate specialist maintenance demand alongside high-end renovation and improvement work.
What Matters in a Trades Website
A lot of tradespeople have been let down by websites that look decent but don't actually bring in work. The things that matter are straightforward:
- It brings in enquiries — that's the whole point
- It clearly shows what you do and where you cover
- It works properly on mobile — most searches happen on a phone
- It loads quickly, even on a slower connection
- It makes it easy for customers to contact you
Anything beyond that is usually unnecessary. We don't do flashy, over-designed sites. We focus on what works. If you want to understand more about what a trades website costs and what you should expect, we've written about that too.
How We Work
Send over what you have — even rough notes are absolutely fine — and we'll turn it into something that works.
- Email over your trade, the areas you cover, and your main services
- Any photos you have — phone shots straight from the job are perfect
- We write the content, handle the SEO setup, and build the site
- You get a link to review before it goes live
Most sites are live within 48 hours of getting your details. Packages start at £99 — part of the reason the pricing is reasonable is that it's just Gary doing the work, no agency overheads, no account managers.
What You Get
You get a website that looks professional, shows up where it should, and makes it easy for people to get in touch. That's it.
- Structured around your services and the areas you cover
- Set up to show up for local searches in the New Town and Edinburgh
- Clear navigation so customers can find what they need quickly
- Easy contact — click to call, contact form, all of it
- Built in 48 hours and ready to start working straight away
Web Design & SEO
Get a Website That Works
And Gets You Found
A professional website from £99. Local SEO to help you rank. Both designed to bring in more enquiries from customers in your area.
“Took business to constant work within months. I believe 110% in this guy — he truly delivers.”
Jonathan H. · Google Review · JHDS Plumbing & Tiling
Getting Found Locally in Edinburgh New Town
New Town customers search specifically — "joiner Edinburgh New Town", "plumber Georgian property Edinburgh" — and finding a tradesperson with relevant experience matters to them. A website demonstrating your work in this type of property, targeting those searches explicitly, will consistently perform well.
Presentation matters enormously here. A professional website isn't just about being found — it's about being taken seriously when you are. For ongoing SEO, get in touch for a free assessment.
The Property Mix in Edinburgh New Town
The New Town is almost entirely Georgian — Category A listed buildings throughout. Maintenance requirements are significant and specialist: lime pointing, slate roofing, sash windows, traditional plumbing and heating within a listed building context.
Many properties have been subdivided into flats, creating a mix of owner-occupiers and rental properties. Owner-occupier flats generate high-value renovation work; rental stock generates compliance and maintenance work, often on contract with professional letting agents.
Basement conversions are a significant category — many New Town basements have been converted into living space over the years, requiring damp remediation, drainage work, and the full electrical and plumbing that comes with a habitable conversion.
Common Questions from Edinburgh New Town Tradespeople
How quickly can my website go live?
Most sites are live within 48 hours of receiving your details. Send over your trade, the areas you cover and any photos you have — we handle everything else from there.
Will I show up on Google for searches in Edinburgh New Town?
Yes — that's the whole point. Every site we build has your trade and location written clearly into the content so Google knows what area you serve. Most Edinburgh New Town tradespeople start seeing local traffic within three to six weeks of launch. It builds from there.
What if I also work in Stockbridge or the West End?
We build that coverage in from the start. Your site will reflect the areas you actually work in — not just Edinburgh New Town. Customers in Stockbridge, the West End and anywhere else you cover will find you just as easily.
How much does it cost?
Packages start at £99 for a single-page site — a one-off payment, you own it outright. There's also a £39/month managed option if you want ongoing updates and hosting included. See all packages here.
Do I need to provide the content?
No. We write the content for you. Send over rough notes about your trade, your services and your areas — even a few bullet points is enough. We turn that into a proper website. Photos help if you have them, but phone shots from the job are absolutely fine.
Can you help with SEO after the site is built?
Yes. Every site includes basic local SEO setup as standard. If you want more — additional location pages, Google Business Profile optimisation, ongoing improvements — get in touch for a free assessment and we'll look at what's worth doing for your specific situation in Edinburgh New Town.
What do I need to get started?
Very little. Your name, trade, the areas you cover, and a rough idea of your services. That's enough to get started. We'll ask for anything else we need as the build progresses — and we'll handle the rest.