Websites built for how bricklayers win work
Bricklaying work comes from two directions: extensions and structural brickwork sub-contracted through builders, and garden walls, retaining walls and repointing that come direct from homeowners. Both judge you the same way — by the look of the work. I build a site that shows off your brickwork properly and gets you found locally, and I do the hands-on work to make it happen: writing the pages, building the gallery, setting up the local SEO, wiring in your Google profile and getting it live in 48 hours. Here's what goes into a bricklayer's site that actually wins jobs.
The work sells itself when people can see it. I build a proper gallery from your own photos of completed walls, extensions and repointing — neat courses and a tidy finish do more than any sales copy. No stock images, just your real jobs, laid out so the standard is obvious at a glance.
I write the towns you cover and the jobs you do into the pages, and connect your Google Business Profile — so you turn up in the map pack and the "bricklayer near me", "garden wall [town]" and "repointing [town]" searches that actually become enquiries.
Brickwork is a considered job, not an emergency, so I give people a clear path to ask for a quote — a short form, WhatsApp and your reviews and insurance close to hand. So when someone's happy with the work they've seen, sending you the job is one easy step.
What every bricklayer website includes
Short, mobile-first form that takes the bare minimum to get a useful enquiry through.
A proper gallery of your completed walls, extensions and repointing — your photos, not stock.
Dedicated pages for extensions, garden walls and repointing — each ranking on its own intent.
Your public liability and any relevant qualifications shown clearly where customers look first.
Real reviews pulled from your profile, not made-up testimonials.
One page per town you cover, so searches like "bricklayer Bathgate" land somewhere relevant.
The pages I'd build for a bricklayer
Most bricklayers start with one of three sizes — a single page, a 3-page site or a 5-page site — and add more as the business grows. Here's the core of each build for a bricklayer, then the high-intent pages worth adding over time.
- Everything on one scrolling page
- Services & service-area summary
- Brickwork gallery strip
- Reviews on show
- Quote form & WhatsApp
- Home — gallery & reviews
- Services — all your brickwork
- Contact & get-a-quote
- Home
- Brickwork & blockwork
- Garden & retaining walls
- Repointing & restoration
- About & contact
Suggested pages for bricklayers
Over and above the core pages, these are the high-intent pages that win bricklaying work — each one matches a specific search, so add them as you grow:
Not sure which size fits? See what's in each package →
Trust signals to display on your website that win bricklaying jobs
Customers hiring a bricklayer are mostly trying to avoid picking the wrong person on a job they'll live with for years. The site should answer the trust questions fast — these are the ones that matter.
- Public liability insurance — most homeowners ask, most bricklayer sites don't mention it
- A portfolio of your own completed brickwork — real jobs, not stock images
- References available for bigger jobs and extensions
- Clear about which work is sub-contract for builders and which is direct for homeowners
- Relevant qualifications or apprenticeship background where they apply
- Genuine Google reviews displayed live on the page
- A clear service-area so customers know whether you cover their street
When SEO is worth it for a bricklayer
Local SEO is worth real money to most bricklayers — but it isn't magic, and it takes time. Worth pushing on it when you want more work than word of mouth and builder referrals bring in, and you cover an area where homeowners search for garden walls and repointing. If you're already flat out on referrals, get the site and gallery solid first and layer SEO on when you want to grow.
The honest take: a new site can show in Google within days, but ranking for competitive searches like "bricklayer Edinburgh" takes weeks to months of steady work. Smaller towns rank faster than city centres. I'll tell you what's worth doing for your patch, not what makes the biggest invoice. More on local SEO for tradespeople →
What tradespeople say about working with Gary
See trade websites we've designed
Have a look at real sites I've built for tradespeople — pick the style you like and I'll build yours the same way.
See our work →Common questions from bricklayers about their website design
Three fixed-price packages — One Page, Small Site (3 pages) and Pro Site (5 pages) — so the cost is clear up front. Most one-person bricklaying businesses fit the Small Site package; bricklayers with separate brickwork, garden-wall and repointing pages tend to go Pro Site. Prices start at £99, paid once, and you own the site outright. See all packages.
Yes — for a bricklayer it's the single most important thing on the site. Neat, straight courses and a tidy finish sell the job better than any words can. I build a proper gallery from your own photos of completed walls, extensions and repointing, not stock images, so people can see the standard of your work before they call.
Yes — and you should. Extension brickwork is often sub-contract work for builders, while garden and retaining walls come direct from homeowners — they're different customers searching for different things. Separate pages let each one speak to its own audience, and Google rewards pages that match a single, clear intent.
Yes. Matching contact details, services and review links between your website and Google Business Profile is one of the strongest local SEO signals. I make sure the two reinforce each other rather than confusing Google.
A new site can appear in Google within days, but ranking for competitive bricklayer searches takes time. Searches in smaller towns outside the city centres often rank faster than central Edinburgh or Glasgow. I'll be honest about the timeline rather than promising overnight results.
An older site can usually be improved by simplifying the structure, building a proper brickwork gallery and improving mobile performance. I'll look at what you've got and tell you whether a rebuild or a rework is the better use of your money.