The local detail that gets you found
Edinburgh's New Town is a UNESCO World Heritage Site — a grid of Georgian terraces, crescents and gardens built between the 1760s and 1850s. The townhouses and basement flats along George Street, Queen Street, Heriot Row, Dundas Street and the surrounding streets are exceptional buildings with exceptional maintenance requirements. We write the streets, EH1, EH2 and EH3 postcodes and property types you actually work with into your site, so you turn up for the specific searches customers make here, not just "New Town".
"Joiner New Town", "plumber Georgian property Edinburgh", "electrician listed building" — these specific searches are high-intent, and the customers behind them research carefully before they call. Show your work in this kind of property and name the central Edinburgh areas you cover, and you speak to that research directly — far more than a generic city-wide page can.
What every New Town trade site includes
Your trade, New Town streets and EH1–EH3 postcodes in the right places, so you show up for "near me" searches.
Connected to your Google Business Profile so you land in the New Town map pack — often as many enquiries as organic search.
One tap to reach you from a phone — where most local searches in the New Town happen.
What Edinburgh trades say about our web design services
Questions New Town tradespeople have about web design
Yes — that's the whole point. New Town customers research carefully before they call, so being found and looking the part both matter. I build the site so it's properly set up to compete — fast, mobile, local SEO done right, your New Town streets and EH1, EH2 and EH3 postcodes in the content, and linked to your Google profile. Most New Town trades start seeing local traffic within three to six weeks of launch.
We build that coverage in from the start. The neighbourhoods either side of the New Town share a similar property profile and customer type, so your site reflects the areas you actually work in — not just the New Town. Customers in Stockbridge, the West End, Broughton, Canonmills and anywhere else across central and north Edinburgh will find you just as easily.
No — I'm Edinburgh-based and available to trades across Scotland and the rest of the UK. The whole build runs online through the portal, so where you are makes no difference. This page is just written for the New Town because that's who tends to land here.
Through a simple online portal. Add your details and photos whenever suits — all in one go or bit by bit — then I build it and send a preview to approve. Prefer email? That works too. No meetings needed.
Most sites are live within 48 hours of getting your details. Packages start at £99 — a one-off payment, and you own the site outright. No subscription, no agency overheads, just Gary doing the work. See all packages.
Built around local New Town knowledge
The New Town is a specialist patch, and a site that wins work here shows it — the streets you cover, the Georgian properties you work on, and the heritage jobs they demand. The detail below is what we write into a New Town site.
Your areas, written into the site
Edinburgh's New Town — a UNESCO World Heritage Site — is a grid of Georgian terraces, crescents and gardens built between the 1760s and 1850s. The properties along George Street, Queen Street, Heriot Row, Dundas Street and the surrounding streets are exceptional buildings, almost entirely Category A listed. Working here means dealing with listed-building constraints, traditional materials and conservation-area requirements — and customers who understand and value proper heritage workmanship. Naming those specific streets, in the actual page content, is what ranks you for them.
The neighbourhoods either side of the New Town — Stockbridge, the West End, Broughton and Canonmills — share a similar property profile and customer type. A site that names those surrounding areas picks up a far wider search catchment across central and north Edinburgh than the New Town alone.
Content that matches how people search
The most winnable searches are the specific ones. New Town customers search precisely — "joiner Edinburgh New Town", "plumber Georgian property Edinburgh", "rewiring listed building" — and finding a tradesperson with relevant experience matters to them. Presentation matters enormously here too: a professional website isn't just about being found, it's about being taken seriously when you are. A site that shows your work in this type of property and targets those exact searches earns far more of it than a broad, city-wide page ever could.
The work the local property mix creates
The Georgian townhouses and basement flats represent some of the most demanding and rewarding trade work in Edinburgh — lime mortar repairs and pointing, sash and case window restoration, period plumbing and heating upgrades, rewiring within a listed-building context, decorative plasterwork restoration, bespoke joinery and shutters, and stone cleaning and façade maintenance. Show that specialist work clearly and it's you these owners call.
Many properties have been subdivided into flats, creating a mix of owner-occupiers and rental stock. Owner-occupier flats generate high-value renovation work; the rental and short-let market generates compliance and maintenance work, often on contract with professional letting agents. Basement conversions are a significant category in their own right — many New Town basements have been turned into living space over the years, bringing damp remediation, drainage, and the full electrical and plumbing that a habitable conversion needs.