Websites built for how gas engineers win work
Gas work is really two businesses in one: the new boiler a homeowner's been pricing up for weeks, and the no-heating, no-hot-water call that needs you the same day. Both come down to trust — nobody lets an unverified stranger near their gas. I build yours to win both — and I do the hands-on work to make it happen: writing the pages, putting your Gas Safe number front and centre, setting up the local SEO, wiring in your Google profile and getting it live in 48 hours. Here's what goes into a gas engineer's site that actually rings the phone.
Gas work is safety-critical, so your Gas Safe number goes where people look first, linked straight to the Gas Safe Register so anyone can verify it. Public liability and live Google reviews sit alongside it — because hiring a gas engineer is mostly about not picking the wrong one.
I write the towns you cover, the postcodes and the jobs you do into the pages, and connect your Google Business Profile — so you turn up for "boiler installation [town]", "boiler repair near me" and "gas engineer [town]", the searches that actually become calls.
No heating or no hot water is urgent — nobody fills in a form for that. I put a sticky tap-to-call and WhatsApp button on every page so a customer with a dead boiler reaches you in one tap, not the next engineer down the list.
What every gas engineer website includes
Sticky tap-to-call on every page so urgent customers don't lose you mid-scroll.
Short, mobile-first form that takes the bare minimum to get a useful enquiry through.
Dedicated pages for boiler installs, repairs, servicing and gas safety — each ranking on its own intent.
Your registration number prominent, linked to your specific Gas Safe Register entry.
Real reviews pulled from your profile, not made-up testimonials.
One page per town you cover, so searches like "gas engineer Bathgate" land somewhere relevant.
The pages I'd build for a gas engineer
Most gas engineers start with one of three sizes — a single page, a 3-page site or a 5-page site — and add more as the business grows. Here's the core of each build for a gas engineer, then the high-intent pages worth adding over time.
- Everything on one scrolling page
- Services & service-area summary
- Gas Safe & reviews on show
- Tap-to-call, WhatsApp & quote form
- Home — Gas Safe & reviews
- Services — all gas & heating work
- Contact & get-a-quote
- Home
- Boiler installation
- Boiler repair & servicing
- Gas safety certificates (CP12)
- About & contact
Suggested pages for gas engineers
Over and above the core pages, these are the high-intent pages that win gas work — each one matches a specific search, so add them as you grow:
Not sure which size fits? See what's in each package →
Trust signals to display on your website that win gas jobs
Customers hiring a gas engineer are mostly trying to avoid picking the wrong person. The site should answer the trust questions fast — these are the ones that matter.
- Gas Safe registration number shown and linked to your Gas Safe Register entry
- Public liability insurance — most homeowners ask, most gas engineer sites don't mention it
- Manufacturer accreditations (Worcester, Vaillant) where they apply
- Clear about landlord CP12 gas safety certificates
- Real photos of completed installs — not stock images
- Genuine Google reviews displayed live on the page
- Service-area and emergency availability shown clearly
When SEO is worth it for a gas engineer
Local SEO is worth real money to most gas engineers — but it isn't magic, and it takes time. Worth pushing on it when you want more work than word of mouth brings in and you cover an area where people search for "boiler" and "gas engineer" by the dozen. If you're already flat out on referrals, get the site solid first and layer SEO on when you want to grow.
The honest take: a new site can show in Google within days, but ranking for competitive searches like "boiler installation Edinburgh" takes weeks to months of steady work. Smaller towns rank faster than city centres. I'll tell you what's worth doing for your patch, not what makes the biggest invoice. More on local SEO for tradespeople →
What tradespeople say about working with Gary
See trade websites we've designed
Have a look at real sites I've built for tradespeople — pick the style you like and I'll build yours the same way.
See our work →Common questions from gas engineers about their website design
Three fixed-price packages — One Page, Small Site (3 pages) and Pro Site (5 pages) — so the cost is clear up front. Most one-person gas businesses fit the Small Site package; engineers with separate boiler install, servicing and gas safety pages tend to go Pro Site. Prices start at £99, paid once, and you own the site outright. See all packages.
Yes — and it's one of the first things I do. Your Gas Safe number goes where people look first, linked straight to your entry on the Gas Safe Register so customers can verify it in a tap. Gas work is safety-critical, so making your registration and insurance obvious is what turns a visitor into a booking.
Yes — and you should. Someone with no heating who needs a repair tonight and someone planning a new boiler over a week want different things. One page can't speak to both, and Google rewards pages that match a single, clear intent — so boiler installation, repair and servicing each earn their own page.
Yes. Matching contact details, services and review links between your website and Google Business Profile is one of the strongest local SEO signals. I make sure the two reinforce each other rather than confusing Google.
A new site can appear in Google within days, but ranking for competitive gas engineer searches takes time. Searches in smaller towns outside the city centres often rank faster than central Edinburgh or Glasgow. I'll be honest about the timeline rather than promising overnight results.
An older site can usually be improved by simplifying the structure, building proper service pages and improving mobile performance. I'll look at what you've got and tell you whether a rebuild or a rework is the better use of your money.