Websites built for how decorators win work
Decorating is won on the finish — people pick you by looking at your work and reading your reviews before they ever pick up the phone. So I build yours around exactly that, and I do the hands-on work to make it happen: writing the pages, setting up your galleries, sorting the local SEO, wiring in your Google profile and getting it live in 48 hours. Here's what goes into a decorator's site that actually brings in enquiries.
Before-and-after and finished-room galleries front and centre, not buried on page four. People pick a decorator on the look of the finish, so I make your work the first thing they see.
I write the towns and postcodes you cover into the pages and connect your Google profile, so you turn up for "painter near me", "decorator [town]" and "exterior painting [town]" — the searches that become enquiries.
Live Google reviews and a short quote form where people look first, plus dust-sheet, clean-and-tidy reassurance and your insurance on show. Letting someone into your home is a trust decision — I make it easy to say yes.
What every decorator website includes
A proper gallery with before-and-after pairs and room types, so the transformation does the talking.
Short, mobile-first form with room count and finish type, so quotes start with the right details.
Dedicated pages for interior, exterior, commercial and wallpapering — each ranking on its own intent.
Dulux Select, PDA membership or insurance shown clearly where you have it.
Real reviews pulled from your profile, not made-up testimonials.
One page per town you cover, so searches like "decorator Musselburgh" land somewhere relevant.
The pages I'd build for a decorator
Most decorators start with one of three sizes — a single page, a 3-page site or a 5-page site — and add more as the business grows. The photos do the selling either way, so the gallery goes front and centre on every build. Here's the core of each, then the high-intent pages worth adding over time.
- Everything on one scrolling page
- Services & service-area summary
- Before/after gallery strip
- Reviews on show
- Quote form & WhatsApp
- Home — gallery & reviews
- Gallery — before & after
- Contact & get-a-quote
- Home
- Interior painting
- Exterior & masonry painting
- Wallpapering & feature walls
- About & contact
Suggested pages for decorators
Over and above the core pages, these are the high-intent pages that win decorating work — each one matches a specific search and a specific customer, so add them as you grow:
Not sure which size fits? See what's in each package →
Trust signals to display on your website that win decorating jobs
Customers hiring a decorator want to know you'll turn up, finish cleanly and not leave a mess behind in their home. The site should answer those questions fast — these are the ones that matter.
- Dulux Select, PDA membership or similar accreditation where it applies
- Public liability insurance — most homeowners want to know you're covered
- Before-and-after photos of real jobs, not stock images of pristine showhomes
- Dust-sheets and clean-and-tidy reassurance — proof you respect their home
- Genuine Google reviews displayed live on the page
- Clear about interior, exterior and commercial work
- A service-area so customers know whether you cover their street
When SEO is worth it for a decorator
Decorating is a considered, visual and seasonal buy — exterior work peaks in summer, interiors tick over all year. Local SEO plus a strong gallery wins the comparison shoppers who pick on look and reviews. Worth pushing on it when you want more work than word of mouth brings in. If you're already flat out on referrals, get the site and gallery solid first and layer SEO on when you want to grow.
The honest take: a new site can show in Google within days, but ranking for competitive searches like "painter decorator Edinburgh" takes weeks to months. Smaller towns rank faster, and specific terms like "wallpaper hanger Leith" come quicker than broad ones. The gallery is the bit that keeps paying off — updating it with real photos every few months is what keeps enquiries flowing. More on local SEO for tradespeople →
What tradespeople say about working with Gary
See an example decorator site we designed
I've built a working demo for Brushwork & Co., a fictional Leith decorator, so you can see how the pieces fit together — home page, before/after gallery, the interior, exterior and commercial split, and the quote process, all in one navigable preview. It's a structural example, not the exact look you'd end up with, but it shows what's possible.
See the decorator demo →Common questions from decorators about their website design
Three fixed-price packages — One Page, Small Site (3 pages) and Pro Site (5 pages) — so the cost is clear up front. Most sole-trade decorators fit the Small Site package; those splitting interior, exterior and commercial work tend to go Pro Site. Prices start at £99, paid once, and you own the site outright. See all packages.
It's the whole game. Decorating is judged on the finish, and customers can't see the finish without photos. A small set of clean, real before/after shots beats a wall of stock images every time. Phone-camera photos from finished jobs are fine as long as they're well framed and well lit.
Yes, and the two should usually be separated. A homeowner planning to redecorate the lounge and a facilities manager looking for a commercial contractor are different customers with different priorities. Separate pages match each search and convert better than one page trying to do both.
Yes. The site is built so you can add new gallery images without needing a developer each time. I'd suggest updating the gallery every couple of months — your most recent work is usually your best, and a fresh gallery keeps enquiries coming.
Yes. Matching contact details, services and review links between your website and Google Business Profile is one of the strongest local SEO signals. I make sure the two reinforce each other rather than confusing Google.
A new site can appear in Google within days, but ranking for competitive searches like "painter decorator Edinburgh" takes time. I usually start by targeting more specific terms — "wallpaper hanger Leith", "exterior painter Bathgate" — that customers actually search and that rank faster.