Photo-led decorator websites that show the quality of your finish, build trust quickly, and make it easy for local customers to request a quote.
Decorating is a finish trade. The work is judged on the last 10% — the cutting in, the clean edges, the consistency of the final coat. Customers know that, which is why they spend so much time looking at photos before they call. A decorator website that doesn't show the work well isn't really doing its job.
Decorating is also a trade where domestic, commercial and exterior work pull from different audiences with different expectations. The site needs to speak to all three without trying to be one generic page that suits none of them.
Most decorator websites are weak in the same places: thin galleries, stock photos that look nothing like the actual work, and one big "services" page that tries to do everything. That gap is your opportunity — a properly photographed, properly structured site stands out instantly.
Decorating customers search for the specific job they want done. The site that ranks is the one that has a page targeting the specific work, not a generic "we paint things" page.
A site that visually matches the standard of finish you deliver — minimal, well-spaced, photo-led.
Big, properly photographed gallery with before/after pairs and room types tagged.
Separate pages for interior, exterior, commercial, wallpapering and specialist finishes.
Simple form with room-count and finish type so quotes start with the right details.
Real Google reviews displayed automatically — finish trades live and die by reviews.
Pages for the towns and neighbourhoods you cover regularly.
The instinct is to put every type of decorating on one page — interior, exterior, commercial, wallpaper, sprays. That makes ranking harder because no single page matches a single search intent. Separate pages do the work properly.
Every page is structured to help your business appear for relevant local searches. For a painter and decorator that means trade-specific service pages, town-by-town landing pages, a well-optimised Google Business Profile loaded with finish photos, consistent contact details across the web, and content that answers the practical questions customers ask before booking.
Honest take: Decorating is judged on photos more than any other trade except landscaping. We'll build a beautiful site, but updating the gallery with real project photography every few months is what keeps the enquiries flowing. Phone-camera shots are fine — actual photos of your finish beat stock images every time.
Decorating is a high-frequency, lower-risk trade compared with say roofing — but customers still want reassurance that you'll turn up, finish cleanly, and not leave a mess behind.
We've built a working demo for Brushwork & Co., a fictional Leith decorator, to show how the gallery, interior/exterior split and quote process fit together. It's a structural example, not the exact look you'd end up with.
See the Brushwork & Co. demo →
Galleries first, services second, an about section that shows the actual decorator (not a stock photo), reviews, areas covered and an easy quote form. The Starter package (3 pages) suits most sole-trade decorators; the Professional (5 pages) lets you separate interior, exterior and commercial work. See packages →
Yes. The site is built so you can add new gallery images without needing a developer each time. We'd recommend updating the gallery every couple of months — your most recent work is usually your best work.
Yes — and the two should usually be separated. A homeowner planning to redecorate the lounge and a facilities manager looking for a commercial contractor are different customers with different priorities. Separate pages convert better.
Critical. Decorating is judged on finish, and customers can't see finish without photos. A small number of clean, real project photos beats a large number of stock images every time. Phone-camera shots from finished jobs are fine as long as they're well-framed.
Yes. We make sure your website services, photos and contact details match your Google profile, so the two reinforce each other in local search.
A new decorator site can appear in Google within days. Ranking for competitive searches like "painter decorator Edinburgh" takes longer. We usually start by targeting more specific terms — "wallpaper hanger Leith", "exterior painter Bathgate" — that customers actually search.
Three fixed-price packages on the portal — Basic (single page), Starter (3 pages), Professional (5 pages). Pick what fits and sign up directly, or get in touch first if you have questions.
View Packages → Get in TouchThanks — Gary will be in touch within one business day.
Quote same day. Site built within 48 hours of go-ahead.
Gary is based in Scotland but builds websites for tradespeople all across the UK.
The price Gary quotes is the price you pay. No surprise invoices, no add-ons you didn't ask for.
Three fixed-price website packages on the portal. Pick the one that fits, sign up, and brief us. Or get in touch first if you'd rather start with a conversation.
View Packages → Get in Touch