Project-led roofing websites that show your workmanship, build trust quickly and make it easy for homeowners to request a quote.
Roofing is the most visual trade most people will ever hire. Customers can't get up a ladder to check your work, so they look at photos, reviews, and how the website carries itself before they ring round for quotes. A roofer site without a strong gallery is half-finished.
Roofing customers also split sharply into "emergency repair" and "planned new roof or refurb". They search differently, decide differently, and convert through different journeys — and your website needs to handle both without diluting either.
Roofing jobs are high-value and high-trust. People comparing four roofers for a £6k re-roof will look at every single website carefully. A weak online presence is often the only reason a perfectly capable roofer loses the job.
Roofing searches are surprisingly granular. Someone with a leak isn't searching "roofer" — they're searching the symptom or the specific job. The right pages catch the specific intent.
Big, photo-led gallery with before/after pairs and project details — your single best closing tool.
Separate pages for repairs, new roofs, flat roofing, leadwork, chimney work and guttering.
Sticky tap-to-call on every page so storm-damage customers don't scroll past you.
Clear display of workmanship guarantees and any manufacturer-backed warranties.
Real Google reviews pulled automatically, not manually-typed testimonials.
Pages for the towns and postcodes you regularly work, so searches land somewhere relevant.
Roofing covers a lot of ground — and the customer searching "emergency roof leak" is not the customer searching "slate roof replacement quote". The site should let each job rank for its own intent rather than burying everything on one general page.
Every page is structured to help your business appear for relevant local searches. For a roofer that means trade-specific service pages, location-specific landing pages, a well-optimised Google Business Profile, plenty of project imagery, consistent contact details across the web, and helpful content that answers the questions customers ask before they pick up the phone.
Honest take: Roofing is one of the more competitive local search markets, particularly in central Edinburgh. We'll be honest about what's gettable in your area — sometimes it's worth focusing on a specific service like flat roofs or leadwork rather than fighting for general "roofer" rankings.
Roofing customers are taking a leap. The job is up high, they can't supervise it, and the bill is meaningful. Trust signals do the heavy lifting before the call.
We've built a working demo for Slatewright Roofing & Leadwork, a fictional Edinburgh roofer, to show how the gallery, service pages and emergency-callout layout fit together. It's a structural example, not the exact look you'd end up with.
See the Slatewright Roofing demo →
Roofing is visual and trust-led. Customers can't get up a ladder, so the gallery is doing the work of the inspection they can't do. Before-and-after pairs are especially persuasive — they show that you finish the job properly, not just start it.
Yes — and it should. These are different search intents with different customers. A new-roof customer is comparing carefully over a week; a leak customer wants someone there tomorrow. One page can't do both well.
Where they're genuine, yes — prominently. Customers comparing four roofers and seeing only one offer a clear written guarantee usually pick that one. Make sure the wording matches what you actually deliver and that the duration is clear.
Very. Most roofing customers will look at Google reviews before they call, and a small number of detailed reviews often beat a large number of one-line reviews. The site should pull reviews live so they update automatically as you collect new ones.
Yes. Matching your website services, photos and contact details to your Google Business Profile is one of the strongest signals for local roofing searches. We'll make sure they line up properly.
A new site can appear in Google within days. Ranking for competitive searches like "roofer Edinburgh" takes longer — usually several months — but ranking for "flat roof repair [smaller town]" can happen faster. We'll be honest about what's realistic for your area.
Three fixed-price packages on the portal — Basic (single page), Starter (3 pages), Professional (5 pages). Pick what fits and sign up directly, or get in touch first if you have questions.
View Packages → Get in TouchThanks — Gary will be in touch within one business day.
Quote same day. Site built within 48 hours of go-ahead.
Gary is based in Scotland but builds websites for tradespeople all across the UK.
The price Gary quotes is the price you pay. No surprise invoices, no add-ons you didn't ask for.
Three fixed-price website packages on the portal. Pick the one that fits, sign up, and brief us. Or get in touch first if you'd rather start with a conversation.
View Packages → Get in Touch