Websites built for how electricians win work
Electrical work is different from most trades: people check you're safe and qualified before they let you near their consumer unit, and when the power's out they need you fast. Most websites only do one of those jobs. I build yours to do both — and I do the hands-on work to make it happen: writing the pages, setting up the local SEO, wiring in your Google profile and getting it live in 48 hours. Here's what goes into an electrician's site that actually rings the phone.
Electrical work is safety-critical, so people want proof before they ring. Your NICEIC or SELECT registration (linked to the register), your EICR certs, public liability and live Google reviews go where people look first — so it's obvious you're the one to trust, not a risk.
I write the towns and postcodes you cover, and the jobs you do, into the pages and connect your Google Business Profile — so you turn up for "electrician near me", "EICR [town]" and "EV charger installer" — the searches that actually become calls.
A dead fuse board or no power is urgent — nobody fills in a form for that. I put a sticky tap-to-call and WhatsApp button on every page, so a customer with no power reaches you in one tap, not the next electrician down the list.
What every electrician website includes
Sticky tap-to-call on every page so a customer with no power doesn't lose you mid-scroll.
Short, mobile-first form that takes the bare minimum to get a useful enquiry through.
Dedicated pages for EICRs, EV chargers, rewires and fuse boards — each ranking on its own intent.
Your NICEIC, NAPIT or SELECT number prominent, linked to your own entry on the public register.
Real reviews pulled from your profile, not made-up testimonials.
One page per town you cover, so searches like "electrician Musselburgh" land somewhere relevant.
The pages I'd build for an electrician
Most electricians start with one of three sizes — a single page, a 3-page site or a 5-page site — and add more as the business grows. Here's the core of each build for a sparky, then the high-intent pages worth adding over time.
- Everything on one scrolling page
- Services + NICEIC & certs on show
- Reviews & service area
- Tap-to-call, WhatsApp & quote form
- Home — certs & reviews
- Services — all your electrical work
- Contact & get-a-quote
- Home
- EICRs & electrical certificates
- EV charger installation
- Rewires & fuse boards
- About & contact
Suggested pages for electricians
Over and above the core pages, these are the high-intent pages that win electrical work — each one matches a specific search, so add them as you grow:
Not sure which size fits? See what's in each package →
Trust signals to display on your website that win electrical jobs
Customers hiring an electrician are mostly trying to avoid picking the wrong person — a botched job near the consumer unit is dangerous and expensive. The site should answer the trust questions fast — these are the ones that matter.
- NICEIC, NAPIT or SELECT registration shown and linked to your own public register entry
- Part P / building-control notification made clear for notifiable work
- Public liability insurance — most homeowners ask, most electrician sites don't mention it
- EICR and certification clearly offered, so landlords know you do compliance work
- Real photos of consumer units and EV installs you've done — not stock images
- Genuine Google reviews displayed live on the page
- A clear service-area so customers know whether you cover their street
When SEO is worth it for an electrician
Local SEO is worth real money to most electricians — but it isn't magic, and it takes time. Worth pushing on it when you want more work than word of mouth brings in and you cover an area where people search for an electrician by the dozen. If you're already flat out on referrals, get the site solid first and layer SEO on when you want to grow.
The honest take: a new site can show in Google within days, but ranking for competitive searches like "electrician Edinburgh" takes weeks to months of steady work. Smaller towns rank faster than city centres. I'll tell you what's worth doing for your patch, not what makes the biggest invoice. More on local SEO for tradespeople →
What tradespeople say about working with Gary
See an example electrician site we designed
I've built a working demo for a fictional electrician so you can see how the pieces fit together — home page, service pages for EICRs and EV chargers, a registration block and contact, all in one navigable preview. It's a structural example, not the exact look you'd end up with, but it shows what's possible.
See the electrician demo →Common questions from electricians about their website design
Three fixed-price packages — One Page, Small Site (3 pages) and Pro Site (5 pages) — so the cost is clear up front. Most sole-trader electricians fit the Small Site package; sparkies with separate EICR, EV charger and rewire pages tend to go Pro Site. Prices start at £99, paid once, and you own the site outright. See all packages.
Yes — and you should. A landlord searching "EICR [town]" for a rental and a homeowner Googling "EV charger installer" want different things. People looking for a charger usually search by the job, not for an electrician, so one page can't speak to both — and Google rewards pages that match a single, clear intent.
Near the top of every key page, with a link straight to your own entry on the public register. Plenty of customers check the registration before they ring round, so if the link goes to your specific record rather than the scheme's home page you've already answered the question they were about to ask.
Yes. Matching contact details, services and review links between your website and Google Business Profile is one of the strongest local SEO signals. I make sure the two reinforce each other rather than confusing Google.
A new site can appear in Google within days, but ranking for competitive electrician searches takes time. Searches in smaller towns outside the city centres often rank faster than central Edinburgh or Glasgow. I'll be honest about the timeline rather than promising overnight results.
An older site can usually be improved by simplifying the structure, building proper service pages and improving mobile performance. I'll look at what you've got and tell you whether a rebuild or a rework is the better use of your money.