Websites built for how kitchen fitters win work
A kitchen is one of the biggest jobs in the home, and the decision is slow and visual — people compare fitters for weeks and buy on the strength of the kitchens you've already done. Most websites bury the photos and lead with text. I build yours the other way round — your finished installs front and centre, a clear quote path, and the local SEO to turn up when someone's searching. And I do the hands-on work to make it happen: writing the pages, setting up the galleries, wiring in your Google profile and getting it live in 48 hours. Here's what goes into a kitchen fitter's site that actually wins the install.
People buy a kitchen with their eyes. I put before-and-after and finished-install galleries front and centre — real kitchens you've fitted, shown big and clear — so a homeowner can picture their own room and decide you're the fitter before they've even read a word.
I write the towns you cover and the work you do into the pages, and connect your Google Business Profile — so you turn up in the map pack and the "kitchen fitter near me" and "kitchen installation [town]" searches that actually become enquiries.
A kitchen is a considered, big-ticket job, so the path to a quote has to be obvious and reassuring. I give every page a clear quote form and WhatsApp button, with your reviews close by — so a homeowner ready to spend reaches you, not the next fitter on the list.
What every kitchen fitter website includes
Short, mobile-first form that takes the bare minimum to get a useful kitchen enquiry through.
Before-and-after and finished kitchens, shown big and clear — the part of the site that wins the job.
Dedicated pages for full installs, design, worktops and appliances — each ranking on its own intent.
Your public liability and any trade memberships shown clearly, where homeowners look first.
Real reviews pulled from your profile, not made-up testimonials.
One page per town you cover, so searches like "kitchen fitter Bathgate" land somewhere relevant.
The pages I'd build for a kitchen fitter
Most kitchen fitters start with one of three sizes — a single page, a 3-page site or a 5-page site — and add more as the business grows. Here's the core of each build for a kitchen fitter, then the high-intent pages worth adding over time.
- Everything on one scrolling page
- The kitchen services you offer
- Finished-install gallery strip
- Reviews & service area on show
- Quote form & WhatsApp
- Home — gallery & reviews
- Gallery — finished kitchens
- Contact & get-a-quote
- Home
- Full kitchen installation
- Kitchen design & planning
- Worktops & appliances
- About & contact
Suggested pages for kitchen fitters
Over and above the core pages, these are the high-intent pages that win kitchen work — each one matches a specific search, so add them as you grow:
Not sure which size fits? See what's in each package →
Trust signals to display on your website that win kitchen jobs
A kitchen is a big spend, so customers are mostly trying to be sure they're handing it to the right fitter. The site should answer the trust questions fast — these are the ones that matter.
- Public liability insurance — most homeowners spending on a kitchen want to know they're covered
- Before-and-after photos of real installs you've fitted — not stock kitchens
- References available for bigger jobs, so a customer can check before committing
- A clear note on whether you supply and fit or fit-only
- Relevant trade memberships or manufacturer accreditations where they apply
- Genuine Google reviews displayed live on the page
- A clear service-area so customers know whether you cover their street
When SEO is worth it for a kitchen fitter
Local SEO is worth real money to a kitchen fitter — a single install is a big-ticket job, so even a handful of extra enquiries a year pays for itself many times over. But it isn't magic, and it takes time. Worth pushing on it when you want more work than word of mouth and showroom referrals bring in. If you're already booked out, get the site and gallery solid first and layer SEO on when you want to grow.
The honest take: a new site can show in Google within days, but ranking for competitive searches like "kitchen fitter Edinburgh" takes weeks to months of steady work. Smaller towns rank faster than city centres. I'll tell you what's worth doing for your patch, not what makes the biggest invoice. More on local SEO for tradespeople →
What tradespeople say about working with Gary
See trade websites we've designed
Have a look at real sites I've built for tradespeople — pick the style you like and I'll build yours the same way.
See our work →Common questions from kitchen fitters about their website design
Three fixed-price packages — One Page, Small Site (3 pages) and Pro Site (5 pages) — so the cost is clear up front. Most kitchen fitters fit the Small Site package; busier installers with separate design, supply-and-fit and worktop pages tend to go Pro Site. Prices start at £99, paid once, and you own the site outright. See all packages.
A kitchen is a big, considered purchase, and people buy with their eyes. Before-and-after and finished-install photos of real kitchens you've fitted do more to win a high-value job than any amount of copy. The gallery is the single most important part of a kitchen fitter's site, so I build it to sit front and centre.
Yes. Matching contact details, services and review links between your website and Google Business Profile is one of the strongest local SEO signals. I make sure the two reinforce each other rather than confusing Google.
Yes — and it saves you time. Plenty of enquiries fall apart because the customer assumed one thing and you offer another. Spelling out clearly whether you supply and fit or fit a kitchen they've bought elsewhere filters the enquiries down to the ones that actually fit how you work.
A new site can appear in Google within days, but ranking for competitive searches like "kitchen fitter [city]" takes time. Searches in smaller towns outside the city centres often rank faster than central Edinburgh or Glasgow. I'll be honest about the timeline rather than promising overnight results.
An older site can usually be improved by simplifying the structure, putting your finished kitchens front and centre and improving mobile performance. I'll look at what you've got and tell you whether a rebuild or a rework is the better use of your money.