Websites built for how joiners win work
Joinery sells on the finish — the neat mitre, the soft-close drawer, the staircase that looks like it grew there. Homeowners hire with their eyes, then check you're local, insured and reviewed. I build yours to show all of that, and I do the hands-on work to make it happen: writing the pages, setting up the local SEO, wiring in your Google profile and getting it live in 48 hours. Here's what goes into a joiner's site that actually wins work.
Joinery sells on the finish, so I build a proper photo gallery of your fitted kitchens, staircases and bespoke joinery — real photos of real jobs, not stock — laid out so a homeowner can see your standard at a glance and picture you in their home.
I write the towns you cover, the postcodes and the jobs you do into the pages, and connect your Google Business Profile — so you turn up in the map pack and the "joiner near me", "kitchen fitting [town]" and "decking [town]" searches that actually become enquiries.
Joinery is a considered buy, so I make the next step obvious: a clear path to a quote, your live Google reviews and insurance on show, and WhatsApp on every page — so an interested homeowner reaches you while they're still in the mood to book.
What every joiner website includes
Short, mobile-first form that takes the bare minimum to get a useful enquiry through.
A clean gallery of your finished joinery — fitted kitchens, staircases and bespoke work, all real.
Dedicated pages for kitchens, doors, decking and bespoke joinery — each ranking on its own intent.
Your public liability cover and qualifications shown prominently where homeowners look first.
Real reviews pulled from your profile, not made-up testimonials.
One page per town you cover, so searches like "joiner Bathgate" land somewhere relevant.
The pages I'd build for a joiner
Most joiners start with one of three sizes — a single page, a 3-page site or a 5-page site — and add more as the business grows. Here's the core of each build for a joiner, then the high-intent pages worth adding over time.
- Everything on one scrolling page
- Services summary
- A portfolio strip of finished work
- Reviews + service area on show
- Quote form & WhatsApp
- Home — portfolio & reviews
- Gallery — finished joinery
- Contact & get-a-quote
- Home
- Kitchen & bedroom fitting
- Doors, windows & staircases
- Decking & outdoor joinery
- About & contact
Suggested pages for joiners
Over and above the core pages, these are the high-intent pages that win joinery work — each one matches a specific search, so add them as you grow:
Not sure which size fits? See what's in each package →
Trust signals to display on your website that win joinery jobs
Customers hiring a joiner are weighing up craftsmanship and whether they can trust you in their home. The site should answer those questions fast — these are the ones that matter.
- Public liability insurance — most homeowners ask, and showing it up front sets you apart
- City & Guilds, time-served or trade qualifications where they apply
- A portfolio of your finished joinery — real photos of real jobs, not stock images
- References for bigger fit-outs, so larger jobs feel like a safe decision
- Genuine Google reviews displayed live on the page
- A clear note of the joinery work you take on, so enquiries are the right fit
- A clear service-area map so customers know whether you cover their street
When SEO is worth it for a joiner
Local SEO is worth real money to most joiners — but it isn't magic, and it takes time. Worth pushing on it when you want more work than word of mouth brings in and you cover an area where people search for "joiner" and "kitchen fitter" by the dozen. If you're already booked out on referrals, get the site solid first and layer SEO on when you want to grow.
The honest take: a new site can show in Google within days, but ranking for competitive searches like "joiner Edinburgh" takes weeks to months of steady work. Smaller towns rank faster than city centres. I'll tell you what's worth doing for your patch, not what makes the biggest invoice. More on local SEO for tradespeople →
What tradespeople say about working with Gary
See trade websites we've designed
Have a look at real sites I've built for tradespeople — pick the style you like and I'll build yours the same way.
See our work →Common questions from joiners about their website design
Three fixed-price packages — One Page, Small Site (3 pages) and Pro Site (5 pages) — so the cost is clear up front. Most one-person joinery businesses fit the Small Site package; joiners with separate kitchen, doors and decking pages tend to go Pro Site. Prices start at £99, paid once, and you own the site outright. See all packages.
Yes — and that's the heart of a joiner's site. Joinery sells on the quality and finish of the work, so I build a proper portfolio gallery of your fitted kitchens, staircases, decking and bespoke joinery — real photos, not stock — laid out so a homeowner can see your standard at a glance.
Yes. Matching contact details, services and review links between your website and Google Business Profile is one of the strongest local SEO signals. I make sure the two reinforce each other rather than confusing Google.
Yes — and you should. Someone planning a fitted kitchen and someone pricing a deck want different things. One page can't speak to both, and Google rewards pages that match a single, clear intent — so separate service pages win more of the right work.
A new site can appear in Google within days, but ranking for competitive joiner searches takes time. Searches in smaller towns outside the city centres often rank faster than central Edinburgh or Glasgow. I'll be honest about the timeline rather than promising overnight results.
An older site can usually be improved by simplifying the structure, building proper service pages and improving mobile performance. I'll look at what you've got and tell you whether a rebuild or a rework is the better use of your money.